Education is the bedrock of national progress and social mobility.” To foster a supportive learning environment for children in under-resourced regions and ignite their academic dreams, Yuan Yuan Group recently teamed up with Shaanxi Radio and Television’s Xinju Shidai program. Together, they launched a comprehensive Corporate Social Responsibility (CSR) initiative at Bahe Town Nine-Year School in Ankang City, Shaanxi Province, delivering critical educational resources and motivational support to rural youth.
🏫 Upgrading Infrastructure: Creating Safe and Smart Classrooms
Prior to the start of the new academic semester, Yuan Yuan Group executed an extensive infrastructure upgrade at the school to significantly improve the students’ daily living and learning environments.
Investing a total of over 160,000 RMB, the group spear-headed several campus renovation and modernization projects:
- Facility Renovation: Complete repainting and structural repair of school walls to ensure a safe, clean, and welcoming campus.
- Smart Education Deployment: Purchasing and installing advanced multimedia teaching equipment to bridge the digital divide for rural students.
- Resource Enrichment: Providing a vast selection of new books, library supplies, and sports/educational equipment to expand students’ horizons and nurture holistic growth.
🎤 The “Playground Speech”: Inspiring the Next Generation of Dreamers
On September 7, the highly acclaimed “Listening to the Vision, Building the Future” Playground Speech initiative officially arrived at Bahe Town Nine-Year School. The event featured distinguished local officials and enterprise executives, including Zhang Lin (Chairman of the Bahe Town People’s Congress), Chen Qigui (Deputy Secretary of the Bahe Town Party Committee), Chen Xi (Vice President of Yuan Yuan Group), and Wang Jing (Assistant to the Executive General Manager of Yuan Yuan Group).
Commissioned directly by Chairman Zheng Yuanyuan, Vice President Chen Xi took the stage as the keynote speaker, delivering a powerful outdoor motivational address to the entire student body.
Drawing from the inspiring life story of Chairman Zheng Yuanyuan—who successfully journeyed from a remote, impoverished mountain village to founding a major enterprise through sheer resilience—Mr. Chen delivered a moving message on the power of “Dreams and Hard Work.”
“Chairman Zheng’s relentless pursuit of his vision not only transformed his own life but ultimately elevated the destinies of over 75,000 employees worldwide,” said Mr. Chen. He encouraged the students to leverage the power of education, pursue their goals with unwavering determination, and prepare themselves to connect with the broader global stage.
🤝 Strategic Philanthropy: Making Giving a Sustainable Corporate Habit
Following the keynote address, Mr. Chen formally presented the donation materials—including curated libraries, globes, educational tools, and festive gifts—to Liu Hong, the Principal of Bahe Town Nine-Year School, aiming to cultivate both the minds and physical well-being of the youth. In recognition of this impactful contribution, Qu Yang, the founder of the “Playground Speech” public welfare project, presented Yuan Yuan Group with the “Playground Speech Public Welfare Partner” Honorary Certificate.
“The door to opportunity has been opened, and hope always shines through.” For over a decade, Yuan Yuan Group has integrated social impact directly into its corporate governance. Guided by the core vision of “Enhancing Life Quality,” the group will continue to champion educational public welfare and rural revitalization—ensuring that corporate philanthropy remains an enduring, active habit rather than a one-time event.
