On June 17, a high-level government delegation led by Wu Wengang, Secretary of the Ankang Municipal Party Committee, visited the headquarters of Yuan Yuan Group for a comprehensive operational inspection and strategic development symposium.
The delegation, which included key municipal figures such as Vice Mayors Yin Yong and Yang Miao, as well as Tao Bolin (Director of the Municipal Development and Reform Commission), was warmly received by Zheng Yuanyuan, Chairman and President of Yuan Yuan Group, alongside the senior executive team. The leaders toured the group’s corporate culture gallery, remote real-time store monitoring system, and honor hall, witnessing firsthand the company’s tech-driven approach to standardizing the traditional foot wellness industry.
📈 A Blueprint of Phenomenal Growth: Approaching the 10-Billion RMB Milestone
During the symposium, Chairman Zheng delivered a detailed report structured around the theme: “Today’s Yuan Yuan, Future Visions, and Current Strategic Needs.”
Since its founding in 2007, Yuan Yuan Group has been dedicated to modernizing the national heritage of Chinese foot care. Chairman Zheng shared an impressive set of data highlighting the group’s current scale:
- Retail Footprint: Approaching 7,000 stores nationwide.
- Workforce & Welfare: Employing 58,680 staff members, with an average monthly salary of 7,844 RMB and over 100 executives earning million-yuan annual salaries.
- Customer Base: Serving 75 million customers annually with a loyal membership base of 6.36 million.
- Financial Performance: Achieving a revenue of 9.06 billion RMB in 2021, with projections to surpass the 10-billion RMB milestone in 2022.
Building on this momentum, Chairman Zheng reiterated the group’s three overarching global goals: scaling to 50,000 stores globally, building the premier Franchise Empowerment Platform, and establishing the ultimate Health Management Platform.
🤝 Strategic Proposals: Deepening Public-Private Partnerships
To accelerate these goals and simultaneously drive regional economic growth, Chairman Zheng proposed three strategic initiatives for deepened government-enterprise collaboration:
- Employment-Driven Poverty Alleviation: Expanding the “Government-Led + Enterprise-Operated + Targeted Employment” model. The group aims to recruit and train over 10,000 new professionals annually from Ankang, directly translating corporate growth into local employment opportunities.
- Integrating Industry and Vocational Education: Forging strategic partnerships with the Ankang Vocational and Technical College. By introducing 3-to-5-year franchise management programs, Yuan Yuan Group plans to incubate a steady pipeline of 5,000 elite management talents annually.
- Building a Localized Supply Chain Ecosystem: Establishing a comprehensive foot care supply chain in Ankang, including traditional Chinese medicine (TCM) planting bases and modern extraction facilities. This integration of agriculture, manufacturing, and experiential tourism will serve as a powerful engine for local Rural Revitalization.
🏛️ Government Backing: Empowering Global Expansion
The municipal leadership highly commended Yuan Yuan Group’s strategic vision and its historical contributions to poverty alleviation.
- Secretary Wu Wengang praised the group’s relentless journey, stating, “A journey of a thousand miles begins with a single step. No matter how far Yuan Yuan Group expands globally, Ankang will always be your home.” He pledged stronger municipal support to help the enterprise scale its wellness industry worldwide.
- Vice Mayor Yin Yong highlighted the importance of leveraging capital and financial instruments to accelerate the group’s long-term expansion.
- Vice Mayor Yang Miao provided forward-looking recommendations on integrating “Tech+, Internet+, and Education+” into the group’s future business models.
- Director Tao Bolin reaffirmed the government’s commitment to providing robust policy and resource support to fulfill the three strategic needs proposed by Chairman Zheng.
With unwavering government backing and a clear roadmap for supply chain and talent integration, Yuan Yuan Group is uniquely positioned to elevate traditional Chinese wellness on the global stage while continuously creating immense social value for its home region.